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| Criterion |  UX Research User Interviews |  Product Strategy Impact Mapping |  Product Discovery Opportunity Scoring |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 60-120 min | 1-3 Wochen |
Participantsdifferent | 1 participant per interview | 3-8 | 3-6 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Impact Map, Outcome Hypotheses, Delivery Options | Opportunity Score Table, Top Outcomes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesStrategyBehaviorPlanning | PrioritizationDiscoveryOutcomesNeeds | CustomerOutcomesNeeds |