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| Criterion |  UX Research User Interviews |  Product Strategy Impact Mapping |  Product Discovery Opportunity Interview |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 30-60 min je Interview | 1-3 h |
Participantsdifferent | 1 participant per interview | 3-8 | 5-12 Interviews | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Impact Map, Outcome Hypotheses, Delivery Options | Interview Notes, Opportunity Themes, Customer Quotes | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesStrategyBehaviorPlanning | DiscoveryInterviewsOpportunityCustomer | StrategyAnalysisPlanning |