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| Criterion |  UX Research User Interviews |  Knowledge Modeling IBIS |  Product Discovery Test Card |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 1-3 h | 20-35 min | 25-40 min |
Participantsdifferent | 1 participant per interview | 2-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Issue Map, Positions, Argument Notes | Test Card with a pre-set threshold | Learning Card with evidence and next action |
Tagsno overlap | QualitativeResearchCustomerDiscovery | RationaleKnowledgeDecision | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |