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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview1-3 h45-90 min1-3 h
Participantsdifferent
1 participant per interview2-83-121-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryIssue Map, Positions, Argument NotesForce Field Map, Change Levers, Risk NotesArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
QualitativeResearchCustomerDiscovery
RationaleKnowledgeDecision
ChangeDecisionStrategy
SensemakingDecisionRationale
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