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| Criterion |  UX Research User Interviews |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Test Card |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 60-90 min | 20-35 min | 25-40 min |
Participantsdifferent | 1 participant per interview | 3-8 | 1-5 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Prioritization Canvas, Hypothesis Backlog | Test Card with a pre-set threshold | Learning Card with evidence and next action |
Tags1 shared | QualitativeResearchCustomerDiscovery | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |