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| Criterion |  UX Research User Interviews |  Product Discovery Hypothesis Prioritization Canvas |  UX Design Customer Journey Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min per interview | 60-90 min | 1-3 h | 20-35 min |
Participantsdifferent | 1 participant per interview | 3-8 | 3-10 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Prioritization Canvas, Hypothesis Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Card with a pre-set threshold |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ExperimentsPrioritizationDiscoveryHypothesis | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryHypothesis |