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| Criterion |  UX Research User Interviews |  Product Discovery Hypothesis Prioritization Canvas |  Operations ABC Analysis |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 60-90 min | 30-60 min | 1-5 Tage |
Participantsdifferent | 1 participant per interview | 3-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Prioritization Canvas, Hypothesis Backlog | ABC Classification, Focus Rules, Control List | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ExperimentsPrioritizationDiscoveryHypothesis | PrioritizationOperationsPortfolio | ValidationExperimentsDemandDiscovery |