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| Criterion |  UX Research User Interviews |  UX Research HEART Framework |  Product Discovery Kano Model |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 120 min initial, dann laufend | 1-2 Tage | 60-90 min |
Participantsdifferent | 1 participant per interview | 3-6 | 10-50 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | HEART-GSM Table, Dashboard | Kano Matrix, Feature Classes, Priority Themes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MetricsUX researchMeasurementSatisfaction | SatisfactionPrioritizationCustomer | ExperimentsPrioritizationDiscoveryHypothesis |