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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30-120 min1-4 h45-90 min
Participantsdifferent
1 participant per interview2-63-82-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryObservation Notes, Improvement IdeasProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanObservationProcessOperations
Root causeProblem solvingQualityIncident
LeanProblem solvingCoachingOperations
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