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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Empathy Mapping
UX Research
Empathy Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview30-120 min30–60 min2-8 h
Participantsdifferent
1 participant per interview2-64-85-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryObservation Notes, Improvement IdeasEmpathy Map, Assumptions List, Research GapsEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanObservationProcessOperations
SynthesisQualitativeWorkshop
Domain-Driven DesignEventsDiscoveryWorkshop
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