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| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Product Discovery Opportunity Solution Tree |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 1-2 h Setup, laufend | Wochen bis Monate je Goal |
Participantsdifferent | 1 participant per interview | 2-8 | 2-6 | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Opportunity Solution Tree, Experiment Backlog, Learning Log | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | DiscoveryOutcomesExperimentsOpportunity | RoadmapOutcomesPlanningExperiments |