View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Product Discovery Jobs to Be Done |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 1-3 Wochen | Wochen bis Monate je Goal |
Participantsdifferent | 1 participant per interview | 2-8 | 5-12 Interviews | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Job Stories, Outcome Statements, Opportunity List | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | CustomerOutcomesNeeds | RoadmapOutcomesPlanningExperiments |