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| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 1-3 h | 30-60 min | 20-35 min |
Participantsdifferent | 1 participant per interview | 2-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |