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| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Business Strategy Business Model Canvas |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 30–60 min per interview | 1-3 h | 1-2 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Business Model Canvas, Assumption List, Business Hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | Business modelStrategyValueInnovation | InnovationPrototypeResearch |