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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30–60 min per interview2-4 h1-3 Tage60-120 min
Participantsdifferent
1 participant per interview3-8Internes Team2-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsPersona Profiles, Needs Summary, Scenario NotesConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
QualitativeResearchCustomerDiscovery
Theory of ConstraintsSystems thinkingChange
ResearchCustomerSynthesis
Theory of ConstraintsAssumptionsSystems thinking
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