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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30–60 min per interview2-4 h60-120 min30-60 min je Interview
Participantsdifferent
1 participant per interview3-82-85-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
Theory of ConstraintsSystems thinkingChange
Theory of ConstraintsAssumptionsSystems thinking
DiscoveryInterviewsOpportunityCustomer
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