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| Criterion |  UX Research User Interviews |  UX Research First-click Testing |  Product Discovery Concierge MVP |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 Tage | 1-4 Wochen | 45-75 min |
Participantsdifferent | 1 participant per interview | 10-30 | 3-10 Kunden | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Click Heatmap, Success Rate, Design Recommendations | Concierge Learnings, Service Blueprint, MVP Risks | Test Matrix, Test Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | UXNavigationFindabilityValidation | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryOptions |