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| Criterion |  UX Research User Interviews |  Product Discovery Experiment Canvas |  Product Discovery Learning Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 30-60 min | 25-40 min | 45-75 min |
Participantsdifferent | 1 participant per interview | 1-5 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Completed Experiment Canvas, Success Metric | Learning Card with evidence and next action | Test Matrix, Test Plan |
Tags1 shared | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryOptions |