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| Criterion |  UX Research User Interviews |  Product Discovery Experiment Canvas |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 30–60 min per interview | 30-60 min | Several meetings plus preparation and analysis; total effort depends on scope | 20-35 min |
Participantsdifferent | 1 participant per interview | 1-5 | Evaluation team, architects, and relevant stakeholders | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Completed Experiment Canvas, Success Metric | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Test Card with a pre-set threshold |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis | ArchitectureQualityRiskTradeoffsStakeholders | ExperimentsValidationDiscoveryHypothesis |