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| Criterion |  UX Research User Interviews |  Facilitation Expectation Mapping |  UX Research Personas |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 3-12 | Internes Team | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Expectation Map, Alignment Notes, Agreements | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersTeam | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer |