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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a yellow story card, blue rule cards, green example cards and a red question card on a light workspace.
Agile
Example Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview30-60 min1-5 Tage25-40 min
Participantsdifferent
1 participant per interview3-7Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryExample Map, Acceptance Criteria, Open QuestionsClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
QualitativeResearchCustomerDiscovery
Behavior-Driven DevelopmentRequirementsExamplesRefinement
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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