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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumHighLow
Timedifferent
30–60 min per interview60-120 minHalf day1-2 h
Participantsdifferent
1 participant per interview2-83-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsLeverage Map, Action StrategyDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
QualitativeResearchCustomerDiscovery
Theory of ConstraintsAssumptionsSystems thinking
Systems thinkingChangeStrategy
StrategyDecisionAssumptionsHypothesis
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