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| Criterion |  UX Research User Interviews |  UX Research Empathy Mapping |  Product Discovery Learning Card |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 30–60 min | 25-40 min | 1-3 Tage |
Participantsdifferent | 1 participant per interview | 4-8 | 1-5 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps | Learning Card with evidence and next action | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop | ExperimentsValidationDiscoveryLearning | ResearchCustomerSynthesis |