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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview30–60 min60-120 min45-90 min
Participantsdifferent
1 participant per interview4-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskDecisionDiscovery
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