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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30–60 min45-60 min1-2 Wochen pro Iteration
Participantsdifferent
1 participant per interview4-82-82-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsAssumption map, Test backlog, Risk rankingPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryAssumptions
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