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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min per interview30–60 min20-45 min25-40 min
Participantsdifferent
1 participant per interview4-83-121-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsLessons learned, Action items, Event summaryLearning Card with evidence and next action
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
LearningOperationsImprovement
ExperimentsValidationDiscoveryLearning
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