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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a four-quadrant grid with tasks sorted by importance and urgency and translated into actions.
Decision Making
Eisenhower Matrix
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview15-30 min30-60 min je Interview15-90 min daily
Participantsdifferent
1 participant per interview1-65-12 Interviews1
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryEisenhower Matrix, Action List, Delegation NotesInterview Notes, Opportunity Themes, Customer QuotesPriority Task, Completion Note, Daily Focus
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationFocusTasks
DiscoveryInterviewsOpportunityCustomer
PrioritizationProductivityFocusExecution
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