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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a four-quadrant grid with tasks sorted by importance and urgency and translated into actions.
Decision Making
Eisenhower Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview15-30 min30-60 min1-2 Tage
Participantsdifferent
1 participant per interview1-61-510-50
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryEisenhower Matrix, Action List, Delegation NotesABC Classification, Focus Rules, Control ListKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationFocusTasks
PrioritizationOperationsPortfolio
SatisfactionPrioritizationCustomer
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