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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a four-quadrant grid with tasks sorted by importance and urgency and translated into actions.
Decision Making
Eisenhower Matrix
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview15-30 min45-90 min30-120 min
Participantsdifferent
1 participant per interview1-62-52-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryEisenhower Matrix, Action List, Delegation NotesA3 Report, Action Plan, Root Cause AnalysisObservation Notes, Improvement Ideas
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationFocusTasks
LeanProblem solvingCoachingOperations
LeanObservationProcessOperations
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