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| Criterion |  UX Research User Interviews |  Product Strategy DIBB |  Decision Making Trade-off Analysis |  Decision Making Decision Framing Workshop |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 h | 45-120 min | 60-120 min |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | DIBB document, Belief list, Bet list, Learning report | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyDecisionAssumptionsHypothesis | TradeoffsDecisionCriteriaOptions | Decision framingAlignmentCriteriaOptions |