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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowLowHighLow
Timedifferent
30–60 min per interview1-2 hMehrere Tage bis Wochen15-30 min
Participantsdifferent
1 participant per interview2-82-62-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryDIBB document, Belief list, Bet list, Learning reportMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsRoot cause notes, Countermeasures
Tagsno overlap
QualitativeResearchCustomerDiscovery
StrategyDecisionAssumptionsHypothesis
Root causeSafetySystemicIncident
Root causeIncidentLeanProblem solving
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