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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview1-2 h2-4 h45-90 min
Participantsdifferent
1 participant per interview2-82-62-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDIBB document, Belief list, Bet list, Learning reportBarrier Inventory, Failure Analysis per Barrier, Action BacklogAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
StrategyDecisionAssumptionsHypothesis
Root causeSafetyIncident
AssumptionsRiskDecisionDiscovery
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