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| Criterion |  UX Research User Interviews |  Innovation Design Thinking |  Product Discovery Jobs to Be Done |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | 1 Tag bis mehrere Wochen | 1-3 Wochen | 2-3 h |
Participantsdifferent | 1 participant per interview | 4-10 | 5-12 Interviews | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Statement, Prototype, Test Learnings | Job Stories, Outcome Statements, Opportunity List | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | QualitativeResearchCustomerDiscovery | InnovationPrototypeResearch | CustomerOutcomesNeeds | CanvasHypothesisOutcomesDiscovery |