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| Criterion | ![]() UX Research User Interviews | ![]() Decision Making Delphi Method | ![]() Product Strategy DIBB | ![]() Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 1-2 h | 30-60 min |
Participantsdifferent | 1 participant per interview | 6-30 Experten | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Expert Forecast, Consensus Range, Assumption Notes | DIBB document, Belief list, Bet list, Learning report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ForecastingExpertsDecisionStrategy | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |



