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| Criterion | ![]() UX Research User Interviews | ![]() Facilitation Decision Jam | ![]() Product Discovery Test Card | ![]() Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 60-90 min | 20-35 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 4-10 | 1-5 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Cluster, Prioritized Challenge, Experiment | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationDecisionProblem solvingWorkshop | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |



