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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview60-90 min60-120 min1-2 h
Participantsdifferent
1 participant per interview4-104-104-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Cluster, Prioritized Challenge, ExperimentProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationDecisionProblem solvingWorkshop
FacilitationAlignmentDiscovery
AlignmentStakeholdersStrategyFacilitation
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