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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min per interview60-90 min30–60 min45-90 min
Participantsdifferent
1 participant per interview4-104-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Cluster, Prioritized Challenge, ExperimentEmpathy Map, Assumptions List, Research GapsAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationDecisionProblem solvingWorkshop
SynthesisQualitativeWorkshop
AssumptionsRiskDecisionDiscovery
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