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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview60-90 min45-60 min45-90 min
Participantsdifferent
1 participant per interview4-102-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Cluster, Prioritized Challenge, ExperimentAssumption map, Test backlog, Risk rankingAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationDecisionProblem solvingWorkshop
AssumptionsRiskExperimentsValidation
AssumptionsRiskDecisionDiscovery
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