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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview60-120 min45-120 min1-2 h
Participantsdifferent
1 participant per interview4-103-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryDecision Frame, Decision Question, Criteria List, Evidence PlanOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
Decision framingAlignmentCriteriaOptions
OptionsDecision framingStrategyComparison
AlignmentStakeholdersStrategyFacilitation
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