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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for DACI
Decision Making
DACI
Paper illustration for RAPID
Decision Making
RAPID
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30-60 min45-90 min30-60 min je Interview
Participantsdifferent
1 participant per interview2-103-125-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDACI Matrix, Decision Owner, Decision LogRAPID Role Map, Recommendation, Decision LogInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
DecisionRolesGovernanceAlignment
DecisionRolesGovernance
DiscoveryInterviewsOpportunityCustomer
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