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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for DACI
Decision Making
DACI
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for RAPID
Decision Making
RAPID
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30-60 min1-2 h Setup, laufend45-90 min
Participantsdifferent
1 participant per interview2-102-63-12
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDACI Matrix, Decision Owner, Decision LogOpportunity Solution Tree, Experiment Backlog, Learning LogRAPID Role Map, Recommendation, Decision Log
Tagsno overlap
QualitativeResearchCustomerDiscovery
DecisionRolesGovernanceAlignment
DiscoveryOutcomesExperimentsOpportunity
DecisionRolesGovernance
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