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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for DACI
Decision Making
DACI
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview30-60 min30-60 min je Interview45-90 min
Participantsdifferent
1 participant per interview2-105-12 Interviews2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDACI Matrix, Decision Owner, Decision LogInterview Notes, Opportunity Themes, Customer QuotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
DecisionRolesGovernanceAlignment
DiscoveryInterviewsOpportunityCustomer
AssumptionsRiskDecisionDiscovery
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