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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for DACI
Decision Making
DACI
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Decision Rights Mapping with its method-specific working model.
Decision Making
Decision Rights Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview30-60 min1-2 h90-180 min
Participantsdifferent
1 participant per interview2-102-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryDACI Matrix, Decision Owner, Decision LogDIBB document, Belief list, Bet list, Learning reportDecision Rights Matrix, Agreement
Tagsno overlap
QualitativeResearchCustomerDiscovery
DecisionRolesGovernanceAlignment
StrategyDecisionAssumptionsHypothesis
DecisionGovernanceAlignmentResponsibility
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