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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview60-180 min1-2 h1-3 h
Participantsdifferent
1 participant per interview4-202-81-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryCynefin Map, Domain-specific Actions, Sensemaking NotesDIBB document, Belief list, Bet list, Learning reportArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
QualitativeResearchCustomerDiscovery
ComplexitySensemakingDecision
StrategyDecisionAssumptionsHypothesis
SensemakingDecisionRationale
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