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| Criterion |  UX Research User Interviews |  UX Design Customer Journey Canvas |  Product Discovery Kano Model |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 1-2 Tage | 60-90 min |
Participantsdifferent | 1 participant per interview | 3-10 | 10-50 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Customer Journey Canvas, Pain Points, Experience Opportunities | Kano Matrix, Feature Classes, Priority Themes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | QualitativeResearchCustomerDiscovery | JourneyCustomerService designCanvas | SatisfactionPrioritizationCustomer | ExperimentsPrioritizationDiscoveryHypothesis |