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Selected:User InterviewsCustomer Journey CanvasHypothesis Prioritization CanvasCustomer Journey Mapping
| Criterion |  UX Research User Interviews |  UX Design Customer Journey Canvas |  Product Discovery Hypothesis Prioritization Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 60-90 min | 2-4 h |
Participantsdifferent | 1 participant per interview | 3-10 | 3-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritization Canvas, Hypothesis Backlog | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | QualitativeResearchCustomerDiscovery | JourneyCustomerService designCanvas | ExperimentsPrioritizationDiscoveryHypothesis | JourneyServiceService design |