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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30–60 min per interview1-3 h2-6 h0.5-2 Tage
Participantsdifferent
1 participant per interview3-102-86-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryCustomer Journey Canvas, Pain Points, Experience OpportunitiesEvent Model, UI Flow, Commands, Read ModelsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
QualitativeResearchCustomerDiscovery
JourneyCustomerService designCanvas
EventsBlueprintDomain-Driven DesignBehavior
Service designOperationsJourneyBlueprint
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