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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview1-3 h30-60 min je Interview1-2 h Setup, laufend
Participantsdifferent
1 participant per interview2-85-12 Interviews2-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryContext Map, Integration Patterns, Boundary NotesInterview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
QualitativeResearchCustomerDiscovery
Domain-Driven DesignBoundariesStrategy
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
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