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| Criterion |  UX Research User Interviews |  Product Discovery Concierge MVP |  Product Discovery Opportunity Scoring |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 60-120 min | 60-90 min |
Participantsdifferent | 1 participant per interview | 3-10 Kunden | 3-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Opportunity Score Table, Top Outcomes | Prioritization Canvas, Hypothesis Backlog |
Tags1 shared | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | PrioritizationDiscoveryOutcomesNeeds | ExperimentsPrioritizationDiscoveryHypothesis |