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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview1-4 WochenWochen bis Monate je Lernzyklus5-15 min
Participantsdifferent
1 participant per interview3-10 Kunden2-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryConcierge Learnings, Service Blueprint, MVP RisksHypothesis list, MVPs, Learning reports, Pivot or persevere decisionVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step
Tagsno overlap
QualitativeResearchCustomerDiscovery
MVPValidationServiceDiscovery
LeanStartupValidationMVP
StartupValidationCompetition
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